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Of course you do. Because even if you've never seen this product before, you know exactly where you've seen that guy before -- it's Luke Skywalker.
Okay, okay, it's a drawing based entirely upon a still photo of Mark Hammil as Luke Skywalker in The Best Movie Ever Ma- uh, The Empire Strikes Back, only the artist changed his features a bit and added a background and sharpened his lightsaber a bit.
In a sense, you should, by rights, look at this picture, recognize El Skywalkero, and be immediately yanked out of the fantasy. I mean, I was, at first, anyway.
But today? Today I look at it and I think, Man, some dude got that art assignment and said, "I'm gonna put Luke Skywalker in there, HA!"
AWESOME.